Hi! My name is Alice and I started Goodbern at the start of 2018. Growing up I always admired the fashion industry. I would spend a lot of time on the weekend flipping through all of the greatest hits like glamour and vogue. Expensive department stores were for special occasions and therefore were god-like in my mind.
I always thought that I wanted to work in the fashion industry after I graduated college, but I started to feel really disenchanted and increasingly disconnected from the clothing I was buying as I got older. The same stuff just didn’t excite me anymore. Everything started to look the same, and the flooding of media that came with Instagram didn’t help.
Looking back I think a few factors contributed to this. Firstly, my mom raised me and my sister in a way that made us really understand the value in everyone and everything – we were always reminded of people who had less than us and to remember to give back. Hearing reports on social media and the news about the way workers are treated in the fashion industry really made me start to prioritize things differently. I also went to a college that was extremely environmentally active (if you didn’t carry a nalgene you were looked at sideways). When I found out that the fast fashion Industry is one of the leading polluting forces in the environment my perspective was altered.
Fast fashion is when companies use cheap sources of labor and production to produce colossal quantities of garments that sell for low prices. The people who make this clothing are mostly women and children in third world countries who make sometimes less than $3 a day. The industry also has a negative impact for the environment. According to the UN “one garbage truck of textiles is wasted every second. And the Copenhagen Fashion Summit reported that fashion is responsible for 92 million tons of solid waste dumped in landfills each year.”
While these low prices appeal to college students and anyone on a budget (like me and most people my age), the quality is so poor that people have to replace the items quickly and reinvest in the brands. As much as I want to shop sustainable brands I realistically can sometimes only afford to shop at H&M or Zara.
So after working in luxury and learning about sustainability and the negative impact of fast fashion, I am making it my mission to find sustainable brands I can afford in NYC. Please follow my journey to finding affordable ethical brands and learn a little about the sustainable fashion movement along the way. 🙂